Why you need this:
- You’re doing it all yourself or your small team is mighty but can only manage so much on its own.
- There’s marketing going on, but you couldn’t tell someone what’s bringing in customers
- You don’t get regular reporting on marketing efficacy
This is where a helping hand enables so much more.
“We’re booked out a year in advance – and the website is the main reason people have been booking with us!”
Owner, Lacher Construction
Read a case study on Lacher Construction here
Get your marketing right. Get started now.
No matter your industry, ideal customer, or marketing team size, we’re ready to bolster your revenue.
(If you need small business marketing in Macon then use this link to explore further)
What you get here you can’t get elsewhere:
A marketer’s view. Get someone with 12+ years’ experience, including working at agencies with small business clients, on your side.
Understand the why. Just getting stuff done isn’t what we do, because then it fails to educate you on a major component of your businesses’ livelihood.
We’ll walk you through the how and why so you understand exactly what’s going on at all times.
Tie it to revenue. Can great marketing lead to better revenue? Absolutely. And we’ll work with you to identify what channels drive the highest return or figure out what your marketing pipeline actually looks like.
Can’t get to the fixes yourself or need a helping hand to jump in alongside you (or your team) to help? We can do that, too!
“We may not have survived the pandemic without you.”
Young America Music Schools
Small business consulting services:
Marketing strategy. From paid to promotions, partnerships to customer retention and upsell, discover what opportunities are waiting to be acted on.
This typically works best if you have a way of knowing existing customers and your relationships with them, such as with a CRM. But if you don’t have this, that’s okay! We’ll work with what you do have.
Search Engine Optimization (SEO). Start with an audit that digs deep into your data – not some automated report from a tool. Here’s a sample audit (opens in a new tab).
Then, implement the right strategy and changes to drive people interested in actually buying what you sell. Because ultimately, it’s not about your ranks … it’s about your bottom line.
Includes on-site work, off-site work, and local SEO as well (i.e. Google Maps rank).
LinkedIn / Meta / Google Ads. Have a budget under $10K / month? Maximize your spend and reduce waste.
Especially true for Google Ads. The waste is plentiful for a ton of small businesses that set it up themselves or follow Google’s “recommendations” that simply make Google more money at your expense.
Customer experience consulting. Identify what’s helping get and keep your customers – and what’s driving them away with annoyance.
For instance, is something broken on your website? Is what you do unclear? We’ll find out.
GA4 clean up. Your web analytics need to be rock-solid, or you’re throwing money randomly at different tactics. We get this in place so you can always answer the question “what’s bringing in customers?”
Let’s get started:
Book a time so we can dive in and make a plan of attack.
Small business marketing resources
Not ready for a call just yet? Here’s some content to add value to your visit right now:
Challenges small business owners face with their marketing:
Do any of these sound like you?
Time. You’re doing it all. Selling. Building. Working with customers. Balancing the books. Oh, and trying to find time to make those marketing updates that keep falling down the to-do list.
Expertise. There’s a billion resources out there. What can you trust? What makes sense for your specific business?
Too many (bland) choices. If you had a dollar for every marketing agency that told you all the stuff they could do (but did a poor job identifying how it impacts your bottom line), how many Starbucks lattes could your purchase?
There’s lots of doers. But not nearly as many revenue-oriented ones.
Try us for an intro call – it’s you kicking the tires, and promising nothing.