Need a helping hand? You’re in the right place.
Too many agencies promise to do plenty of marketing things. But very few of them do a great job of tying those “things” to your desired outcomes (or even help you determine what the right outcomes should be).
We’ll make sure you have a marketing strategy in place to direct these digital tactics well.
Search Engine Optimization (SEO)
SEO is a foundational building block to any digital marketing plan. Not only can it help you gain more relevant search engine traffic, but it also helps drive down average ad costs and provides a better experience for your customers, making them more likely to buy from you when they find you.
It falls into two parts: Technical, and content.
Technical SEO focuses on code. It makes sure your site loads quickly, is easy to use, and that nothing breaks. It can also include schema markup, web server load times, and much more.
Content SEO is a lot more of what people see, from compelling text and headlines to optimized images.
For small businesses:
In addition, locally-focused SEO brings more attention to your company by strengthening your online presence on various listing websites (such as Yelp, Bing, Google, and many more). It’s the answer to the question “How do I rank in Google Maps?” And a bonus? It also boosts an organic SEO strategy and ensures accurate information about your company across the web.
Think hours of operation, company address, and phone number – you don’t want misinformation floating around!
Your products and target market(s), combined with keyword research into buying intent, help us create a specific SEO plan that will have short- and long-term impact.
Content Marketing
Content is anything a prospect or customer can consume, ranging from graphics on your website to social posts, videos, podcasts, and much more.
What content is working for you now? What’s falling short? And where are your gaps?
Get the answers and start building, repurposing, and distributing to better reach your target audience.
LinkedIn Ads
Depending on your budget and targeting, there’s fantastic ways to setup effective campaigns.
Nothing beats LinkedIn’s targeting abilities – especially for B2B!
We dig into your existing accounts (if any) and triage what’s working + what isn’t, from campaign setup and targeting to creative and messaging.
Then, we provide the way forward and you get more value for your investment.
Conversational marketing
Paying for a software like Drift or Intercom but can’t find the time to use it properly? We can help!
With previous experience in these platforms, we know what actually helps users vs. annoying them. Caleb has been a system admin for both and understands how to both add value to users and avoid annoying them.
Feel free to ask us more about it!
Services we don’t do
Simply put, we think there are better options out there for these:
Google Ads. It’s so specialized that you need an agency that essentially only works in this specialty. I’ve used ZATO and recommend them wholeheartedly – they have a wonderful small business program but the full-service offering is exactly what large enterprises would be looking for.
Social media marketing. Facebook, Twitter, Pinterest, TikTok, Instagram, etc. If it isn’t LinkedIn, we’re not your best option.
Enterprise SEO audits. We love digging into the data and acting upon it, but for companies with large-scale sites we’d recommend seo-audits.io which is run by Daniel Foley Carter. We’ve used this service before and it’s impressive!